Once you feel comfortable you can start using the new language skills you’ve learned from your audience on your sales pages and landing pages.
Studies show that having a landing page for every product and freebie makes it more likely that someone will make a purchase. So, whether you’re selling products or services, designing a landing page that uses the terms your ideal audience uses will attract them to it, and then help them convert.
When you use your audience’s language you will build more trust and overcome objections faster because they feel as if you know them. When you show that you know your audience by speaking in their language, and talking the way they talk, you’re going to get a higher result than if you tried using marketing language or jargon that you think they use. Knowing how they really talk is going to help.
Headlines – What words would your audience use to find the item or service you’re making the landing page for? Use those words to name your landing page both the headline and the actual link to the page should use the terms.
Subheadings – A sales page or landing page like any page you make for your website looks better when you take advantage of whitespace. You can do that via subheadings, bullets, and how you arrange words. Making important keywords H1 or H2 (and so on) text shows the search engines that it’s important but also breaks up the view visually for your audience.
Cover Design Text – Create some nice artwork for your service or product by making a cover. It can look like a book, or a digital screen, it’s up to you. Use the language you’ve learned to make your cover text stand out. Don’t forget to name any images with the same keywords too.
Product Descriptions – When you create a description for your product or service use the words that grab your audience’s attention and describes fully the benefits of your product or service to them. When you use the words they’d use, you will get a much better result because they will feel as if you are speaking directly to them.
Hooks – Use the language you’ve learned to “hook” them in from the first sentence on your sales page. Using a hook that brings feelings to your audience’s heart and mind is more effective than almost any other selling method.
Benefits – Remember that benefits should always come before features on any sales page. Most people care more about what’s in it for them than what you see as important. Answer their question, “So, what? What’s in it for me?” right up front.
Features – You do still want to talk about features, but you want to talk about the features in terms of how it benefits the customer. If you can describe in one sentence the benefits that your audience gets from each feature of your product using their words you will do well.
Calls to Action – Of course, never forget your CTA. A CTA should be on every landing page, every blog page, on your about page, your front page, every place you can put one. If you focus on only one CTA per page, you’ll get a better result. Using their words to form the call to action will make them more likely to act.
If it helps, put your avatar picture of your audience member you’re targeting with the sales page right in front of you with a list of phrases and words that you’ve collected from observing your audience using them, while you make the sales page.
Tomorrow is about creating community.