If you are going to use old content to create an info product it’s a good idea to tweak it to make it look brand-new. That way your audience won’t feel as if they’ve already seen everything you have to offer even when you use private label rights (PLR) or old blog posts to create a new information product.
Use screenshots, case studies, interviews, and more to add in examples to the original content to better explain the concepts you’re trying to get across to your audience. Adding this information will make the content more complete whether it’s a blog post or PLR you purchased.
If there are graphics used in the original content, it’s best to change them. If there aren’t any then add them. For data-centric content add an infographic. For “how to” content take pictures of the steps to accomplish the example.
You can use something like Canva.com or hire a graphic designer to help you create the right graphics for the new information product. You want to avoid making it look anything like the original. Ensure that you include your branding and information on the graphics.
Look at the title, headers, subheaders, and sentences for keywords. Change everything to include the keywords you’ve identified for this project. A fast way to do this is to use the find and replace function in MS Word.
A good way to help you find the right keywords to use for the recreation of the content is to know what your goals are for the new information product. Your title should reflect what you want to get across in the new info product.
If the original content is in paragraph form find ways to reorganize it such as by adding in bullets, changing the order of the points in the content, and by paraphrasing bullet points to make it look and read differently.
Remember to consider how your audience will consume the info product. Try to make the order logical based on the way in which they’ll consume it. For example, you may need to add in steps that are understood in the content but seem to be missing in the new info product.
When you’re done with everything else, add an introduction and a conclusion. Introductions tell the audience what they’ll learn in the content and conclusions tell them what you taught them and how to proceed from here.
If your conclusion includes action steps to take to get started, then you’re more likely to get people to act based on it.
These tips work great for PLR or your own original work. You can make search engines and people believe the content is unique and unrecognizable from the initial source.
It’s not tricking anyone. It's no different than what teachers do when they teach information from a book to a class. They find a good angle to attack the information from based on their audience and use the book as a starting point.
Tomorrow we cover how to use your existing content to promote your new info product.
See you then,
