The way it works is that you get their attention when you can speak to their pain points and provide easy solutions to solve those pain points.
Essentially, your job is to develop solutions that your audience already wants and put it in front of them through your marketing efforts.
As you refine your ideal audience’s persona you will start to discover their pain points. You’ll learn their pain points through:
When you address a pain point in a lead magnet or any type of content that you create it kind of 'pokes the bear' or 'points out the elephant in the room' in a way that gets your audience’s attention.
For example, here are some potential titles of a lead magnet devoted to different niches:
This title addresses the problem of the baby staying awake all night because your audience member can’t sleep either if the baby isn’t sleeping. It clues them in that there is a solution, but it first mentions the problem.
This title addresses the issue of getting more traffic to your website and not just any traffic but targeted traffic. So, you’re addressing the problem of traffic that will take action and are promising a simple solution for them.
Again, addressing the issue of getting website traffic and increasing it 10 times over using a simple method. This is a good title because people like numbers and they also like things to be simple.
For anyone who needs to lose weight, they will be interested in this idea because they get to not be hungry because they get to eat more food. You mention the problem up front and the solution right in the title.
Notice that to even create a title for a lead magnet you need to know:
It really is that simple.
You’re simply solving a problem for the people who are looking for the solution.
They will first look up information about their problem, then they’ll find the solutions, compare the solutions and then choose a solution. By focusing on their pain points you will bring them to your solution faster and easier than if you focus on the solution first.
Think about what pain points your audience has.
What ONE solution do they need?