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Speak to the heart of your customer with headlines www.ShopPeopleoftheMind.com

One of the most important parts of any copy you create whether it’s a sales page, a post, or an eBook is the headline. That’s the first thing they’re going...

How the right language proves your expertise www.ShopPeopleoftheMind.com

Writing effective copy for content marketing and sales pages (as well as any other type of content that you create) requires you to understand your audience, your products and services,...

Day 14 - How Should Your Sales Messages Sound?

As you get to know your audience you’ll soon learn what works best for them in terms of your sales messages. That’s why it’s so imperative to get to know...

Day 13 - Creating Community Through Language

When you use language to create community it happens due to everyone using a common language. It happens in a big picture way with countries, states, and cities but on...

using your language skills on your sales pages www.ShopPeopleoftheMind.com

Once you feel comfortable you can start using the new language skills you’ve learned from your audience on your sales pages and landing pages. Studies show that having a landing...

Day 11 - Encourage Your People To Talk To You

One of the most important aspects of not only learning your audience’s language but learning how they like to do things is to find a way to engage and dialogue...

Day 10 - Speaking Your Market's Language On Social Media

One thing you cannot fake on social media is authenticity. If you try to put across a fake persona that is not really you, eventually people will find out and...

Day 9 - Use Facebook Groups To Practice Your Market's Language

One of the greatest things about the internet is that you can learn anything about almost anyone. There are micro-communities for every night imaginable that you can join. You can...

Day 8 - Why You Should Sign Up For Other People’s Lists

Sign up for your competition’s email lists because you can learn so much. You can learn all about the right type of content to create, the language they use, the...

Day 7 - Spy On Your Competition

One way to learn more about your audience is to spy on your competition. You can learn about the right types of terms to use, the type of language they...

Learn your tribes unique vocabulary www.ShopPeopleoftheMind.com

When you want to be a leader in a certain niche it’s important to learn the special terms and words that your potential clients and customers use. For example, in...

Hang Out Where Your Tribe Does www.ShopPeopleoftheMind.com

Day 5 - Hang Out Where They Do

Where do you start building a tribe? You hang out where they do.After you’ve taken the time to study your audience, get to know them, and understand the language they...

Be Part of Your Tribe To Earn Trust www.ShopPeopleoftheMind.com

To build even more trust with our audience, it's good to build a tribe. One of the reasons communities are so popular on social media and in person is because...

How can speaking your tribe's language help sales www.ShopPeopleoftheMind.com

Getting to know your audience enough that you can speak a common language with them, to them, and for them in your products and services as well as all your...

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